Privacy Policy

Last updated: February 2026.

1. Introduction

Sales Seraph Ltd ("we", "our", "us") operates the Sales Seraph platform at salesseraph.com. We respect your privacy and are committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard your information when you use our AI-powered sales coaching service.

2. Information We Collect

We collect the following types of information to provide and improve our service:

Account information: your name, email address, and company details provided during registration
Payment information: billing details processed securely through our payment processor (we do not store full card numbers)
Call recordings: audio recordings of sales calls you upload or connect to the platform for coaching analysis
Transcripts: text transcriptions generated from your call recordings
Usage data: how you interact with the platform, features used, session duration, and coaching history
Technical data: IP address, browser type, device information, operating system, and access timestamps

3. How We Use Your Information

We use the information we collect to:

Provide and maintain the Sales Seraph service, including AI-powered sales coaching and call analysis
Transcribe and analyse your sales calls to generate personalised coaching insights
Track your progress and provide performance metrics over time
Process payments and manage your account
Improve and develop our AI coaching models and platform features
Communicate with you about your account, service updates, and support requests
Comply with legal obligations

4. Data Security

We implement robust technical and organisational measures to protect your personal data, including:

Encryption of data in transit (TLS/SSL) and at rest
Secure authentication using JSON Web Tokens (JWT) with support for two-factor authentication (2FA)
Regular security reviews and updates to our infrastructure
Access controls limiting data access to authorised personnel only

While we take every reasonable precaution, no method of transmission over the internet is completely secure. We cannot guarantee absolute security but are committed to protecting your data to the highest practical standard.

5. Data Retention and Deletion

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy or as required by law. Call recordings and transcripts are retained for the duration of your active account to support ongoing coaching analysis. You may request deletion of your data at any time by contacting us. Upon account termination, we will delete your personal data, including call recordings and transcripts, within 30 days unless retention is required by law.

6. Your Rights Under GDPR and Data Protection Law

Under UK GDPR and applicable data protection legislation, you have the right to:

Access your personal data and receive a copy of it
Rectify inaccurate or incomplete personal data
Request erasure of your personal data ("right to be forgotten")
Restrict processing of your personal data
Object to processing of your personal data
Data portability -- receive your data in a structured, commonly used format
Withdraw consent at any time where processing is based on consent

To exercise any of these rights, please contact us at support@salesseraph.com. We will respond to your request within 30 days.

7. Third-Party Services

We use trusted third-party services to operate the platform:

Vercel: hosting and infrastructure for the Sales Seraph platform
AssemblyAI: speech-to-text transcription of call recordings
Payment processor: secure processing of payments and billing

These services have their own privacy policies governing how they handle data. We ensure that all third-party processors meet appropriate data protection standards.

8. Cookies

Our website uses cookies and similar technologies to maintain your session, remember your preferences, and understand how you use the platform. For detailed information about the cookies we use and how to manage them, please see our Cookie Policy.

9. Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

10. Contact Us

If you have any questions about this privacy policy, wish to exercise your data rights, or have concerns about how your data is handled, please contact us at support@salesseraph.com.